Do you think their hatred of social media stems from a lack of social skills and social life which would necessitate use of said social media?
In other words, do they hate Facebook because it's an reminder of how unpopular they are IRL? And because worse still, it exists on the Internet, a place that used to be the exclusive domain of nerds and social outcasts, and they feel their safe haven is being invaded?
PDATY.
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You don't have to be popular to use Facebook.