the reason Nintendo survives even though its not considered the top of the pyramid anymore is because of its status as an innovator in the industry and has made revolutionary advancements. motion sensing controls had been deemed by everyone to be a failure after its own virtual boy failed , but they gave it another decade and boom , it made the wii the most sold of the last gen, it made such an impact that it spurred on sony and Microsoft to try their hands at it , though by most people ive talk to their verisons have turned out to be gimmicky and not as intuitive as Nintendo's.