So assuming we have guilds/clans, my best guess is that we will get a certain type of clan dedicated to going around and participating in public events. From the description bungie gave of them, there seems to be many different types of public events. If I remember correctly, some are even going to have enemies you only see once in a blue moon. So would you go around the solar system in a group dedicated to entering public events, or will you just join them if they are accessible and you feel like it?
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I wouldn't be surprised if the public events became the raids of other persistent world games. If this is true I think a lot of us will become public event junkies towards the end of each of the four Destiny chapters/parts/games. I do wonder if there will be some sort of lore based early warning system for public events such as broadcasts from the tower warning of incoming enemies/enemy forces movements/enemy patrols.