This looks like a HUGE change from the traditional turn-based ATB system, it looks like they've tuned FFVII: Advent Children (Awesome movie, watch it) into a game...
Personally, I like it, it's refreshing, if they can find a way to make it still feel like the Final Fantasy we know and love then this thing is going to be something to keep in mind for the next generation.
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The cutscenes alone make me want the game. I know I've said this several times already, but I've been curious about this game since 2007. And FFVII AC is one of my favorite animated movies.