Everyone has been talking about all the things they think Microsoft is doing wrong with Xbox One, but seeing none of us have yet to experience what Xbox One has to offer, I find it futile to complain over rumors. That said, I am troubled as to how Microsoft went about revealing their next-gen console; here are five brief criticism I have about Microsoft's conference yesterday. 1. It created more rumors than it resolved One of the things that Microsoft needed to do during this conference was to relieve or clarify all the rumors circulating their ned-gen console. Instead we were all left with a hefty amount of new ones to argue over which continue to shine the spotlight on all the shortcomings we see in their console instead of refocusing our attention on all the good things. 2. They prioritized non-gamers Their reveal focused on describing Xbox One as the center of entertainment instead of a gaming console. I do not doubt that a portion of Microsoft's audience during the conference were individuals who aren't very interested in games, but when you're trying to get your current population of Xbox 360 owners (who are gamers) to consider buying your next-gen hardware, it would be foolish not to pitch that hardware more concretely as a gaming device. 3. It was only an hour Where E3 places a time-limit on conferences, why constrain yourself to an hour on your own time? Instead of giving themselves ample time to discuss carefully, and deliberately, the fundamentals behind Xbox One, the entire conference felt rushed and unfocused and lost with it the immediacy with which their announcement needed to give them an edge at E3. 4. They're relying too much on E3 E3 hasn't been the "proving ground" it once was years ago when gamers used to anticipate it's coming with eagerness. It isn't the stage the industry once used to showcase their "heavy-hitting" products e.g. Bungie's Destiny. Microsoft seems to have gave up their one chance to impart a good first impression, relying on an old-fashioned convention instead which could very well back-fire for them. 5. Their flagship game(s) are old-hat Instead of giving the spotlight to a new and exciting exclusive IP, the spotlight focused on EA Sports and Call of Duty, which is fine, except that it seems to be a weak hand to play when you're trying to show your audience something that lets them know you are the evolution of gaming. With 15 exclusives, 8 of which are new IP's they could have pulled to showcase yesterday, they do seem rather tentative to show us any of it.