It isn't new, but I haven't seen it before. It makes me sad.
Edit from Big Boss: http://kotaku.com/ea-snags-exclusive-deal-to-make-star-wars-games-493178983?utm_campaign=Socialflow_Kotaku_Facebook&utm_source=Kotaku_Facebook&utm_medium=Socialflow
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Judging by the very blurry title screen, it's dated November 2008-09.