I'm not trying to insult anybody here, but how did anyone look at My Little Pony when the show was on before it got popular, and thought "Yeah, I'll watch that!" ?
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Weird. I was just thinking about this less than 20 minutes ago. I came to the conclusion that some people online decided to watch it as a joke. The joke then started to spread and it became memelike with people exaggerating their positive feelings towards the show, but in the process, their feelings became genuine.