Not saying it in a bad way, since I've only played Vanquish (which I really quite enjoy).
But seeing Platinum's games trailer kinda hype'd me for their games.
I don't really care about Metal Gear franchise in general, but when I saw Rising trailer it made me goes, "Huh, looks interesting. Might gonna try it." Listening to the OSTs in Youtube just make me want to [i]at least[/i] try the demo.
Same goes for Anarchy Reigns, although in this case it's more of their character designs. (Soundtrack still affect me tho)
So yeah, there's that.
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Hyping for a game is easy. It's living up to that hype that many developers have a problem with. So, most likely, platinum games are good at creating hype.