As much as I hated that guy, Steve Jobs explains it the best. Because he was indeed a clever person.
Please Bungie. Listen to this and ask yourselves if you are really "listening" to us.
Cheers!
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First of all, why’d you hate Steve Jobs? You didn’t need to mention that. Secondly, most of us already know that’s how it all works. It happens 99% of the time to companies, it’s not really big news