"show off your achievement, by buying from us!"
When the message initially popped up, I thought it would say "you can now buy a shirt or replica of Devil's Ruin" Not this crap.
Eververse is a thing, and probably will always be a thing, but it doesn't have to be the pop up news message I get telling me that spending money is the best way to show off my new gun....
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That's all Destiny 2 is now. Pay money to get advertisements on how you should pay more money when the content you already paid for isn't worth what you spent.