I, and many others, would be far more willing to buy from the mtx shop if not for the price gouging. I could go for a $1-2 emote or weapon skin, a bone to throw the devs from time to time. I'm not willing to pay $5-10 for emotes, weapon skins, etc. especially when it feels like those items were removed from the game for the sake of selling them separate. For instance, the Vex Offensive themed sparrow available in the shop. Sure, you can buy it with silver dust, but that's not the point. A Vex Offensive themed sparrow should be a reward from the Vex Offensive, not an item in the mtx shop. Putting it in the shop just creates the impression that it was designed as a possible reward for Vex Offensive, and then removed so it could be sold later because "MONEY!". I'm willing to spend a few bucks every now and then if I feel as though the items are worth it and the devs deserve it... but I'm not Bungie's target market. Bungie would rather have a few people (whales) spend thousands of dollars than thousands spend a few dollars.