Yeah I’ve been a little confused on the prices. I haven’t bought Shadowkeep just yet because I’m waiting to see what happens but here is the way I see it which is what I think is the smartest. Personally I don’t understand why Bungie doesn’t do this..... So we have an emote for 12 dollars. Pretty expensive for someone who doesn’t sleep with a pillow that says I <3 Bungie. So it’s those core buyers that make spend money. But how many core buyers are there? Some $12 emotes I have only seen once in maybe 10 raids. That’s 1 for every 60 people. That’s 1.6% of the D2 population. That’s pretty low. ( I know not everyone raids but it’s the easiest ratio 1/60) However when it comes to micro transactions there is no “supply factor” because it is an infinite digital item. There is only demand. So if demand is so high for an emote, why restrict to big fans with more money. Why not be appealing to the masses? Bungie could reduce the price significantly. Let’s say 200 silver or $2. If this was the case more people would buy them. So let’s do the math.... at $12 with a purchase 1 per 60 players that’s $120 dollars at 600 players (10 purchased).... at $2 which is at reduction of 83%. Meaning to meet the price margin of $120 in 600 people, they would have to sell 60. To me that seems really self explanatory. If a good emote was priced at $2 I see them selling at least 150-200/600 players or 1/6-1/3. Grant it I have no idea how much they actually sell but with infinite supply, why not give to the highest demand? I’d buy an emote for $2 not $12. Dare I say most agree (I think my math was fair but you can check) edit:spelling