If that were the case then why doesn’t every company cut their products selling price in half? Why aren’t iPhones $500 instead of $1000? My guess is these companies know who their customers are and what the value of their products are based off their customers and that’s what they target. If I already know a large chunk of my player base will spend $12 on an emote, why would I risk dropping the price hoping that more people will buy it at a lower price to make up for who I already know will buy it at a higher price? You’ve even said cutting it by 50% wouldn’t get you to buy it. So that now means they will need at least 3x as many people to buy it now to make up for it.

They probably had analysts study data determine the best selling price. I mean, I bought a skin for 8 bucks..

[quote]Wouldn't it make sense to sell stuff cheaper and have more people buying, then having high price stuff and have a few people buying? I would never consider buying these items for the current price they are asking. Seriously, even if they knocked 50% off, I probably still wouldn't be a buyer.[/quote] People were buying $24 character skins in PUBG. People will buy these too.

There's enough people paying those prices to keep them that way. Using a small scale example if 20 people pay $12 for something that's $240 and if prices were reduced to a dollar and 100 people bought an item it would be $100. I'm guessing that's the logic they're using. Prices won't go down unless eververse sales go down enough.