Sticking the strongest gear into modes that require teamwork and communication aka endgame, where the main goal is to be social. If you dont like that than go play a single player game like skyrim
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if Bungie's main goal was to be social they wouldn't have waited for player feedback to add voice chat. and sorry to break it to you, but Destiny is a live service. there is no "endgame." there's temporary milestones that move every few months. modes without matchmaking are optional and are not needed for maxing your character(s.) the problem Bungie has is the idea that gamers can't figure out how to complete tasks without verbal cues. they operate under the illusion that tedious mechanics = difficulty. Bungie caters to the "social" crowd. the 14-25 year olds that live and die on their mics. the crowd that plays games to be connected, instead of escaping. it's a poor business model and the fact that their player base and publisher dropped off is proof of that.