Maybe Bungie should try to learn something from this.
https://seekingalpha.com/article/4255691-electronic-arts-apex-legends-disappointment-signals-substantial-pain-ahead
[spoiler] it's educational read only. I don't endorse or like streamers but here is a reality.[/spoiler]
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The lessons to be learned really would not apply to bungie as , to the best of my knowledge, they have never done sponsored streams. Streamers who stream it do so of their own choice, they certainly did not drop the millions that apex did.
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I read it later, but I know one thing already. Streamers and influencer are the cancer of our generation. We're all doomed, get in the crypt, quick.