Now I might be talking crazy here, it's pretty late and I'm not exactly at peek awareness right now but I have something to say
Why are cosmetics harder to get then... Actual gear that affects how you play the game? Like why is the pinnacle award for resetting your gambit rank a Ghost shell? It's not even that good looking compared to what we can get from Tess and her goodies, and it's not exactly the best incentive. I wouldn't even by trying to get it if it wasn't mandatory for the Dredgen title, and I've been using the same Ghost shell since Destiny 2 launched.
Why is a ship the rare reward for completing shattered throne? It doesn't really change anything other then the loading screen, and shattered throne is a pretty challenging piece of content. Why not a super cool weapon like you have for the nightfall's be the rare reward fo completing shattered throne? The cosmetics should be the easiest to get, that way you make the weapons and armor more desirable because of how exclusive they are
Hell look at before forsaken with the exotic leviathan Ghost shell, why was that the incentive instead of a cool gun or piece of armor?
In conclusion: ships, sparrows, Ghost's and shaders shouldn't be the rarest things go come by. They should be the easiest and the first, weapons and armor should be at the top of the list instead
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You can be as strong as you want to in this game, but you gotta work overtime and weekends if you want to look good while saving the galaxy.