To the Bungie Marketing Department,
This is an article to explain why Destiny 2 is under performing in it's quarterly earings and explain how to fix it. (I've spent nearly a year asking content creators on Twitch and YouTube to put this together.)
I play Destiny 2 almost daily and I've been trying to get more people into it. I enjoy it a lot and most of my friends are pretty big streamers on Twitch and YouTube. However, they refuse to go back to Destiny 2.
I've asked streamers why they refuse to go back to Destiny 2. Two answers were overwhelmingly the main points on virtually all of their answers.
1. The majority of streamers play on PC and NOT consoles. Destiny 2 does not allow for things like Xsplit or OBS streaming programs to game capture it. You can't stream easily off a PC and need to use a "screen capture" which is harder on your computer and often causes issues like sound lag. Thus, one of the largest sources of free advertisement and marketing has been closed off to the game. Without sufficient content creators to get the word out, particularly for a video game, people likely to purchase and buy the game and DLCs don't know about it and can't see how good it's gotten. (I've tried to stream the game myself in order to confirm it personally)
2. Despite the statement in the quarterly earnings call, potential players are NOT in "wait and see mode". Dumping on Destiny 2 has become a meme. It's become fashionable to call the game "bad" without having played any of the new content and content creators such as YouTubers and streamers are unwilling to pay for the DLC when people are shamed by the community for playing Destiny 2. Those who play Destiny 2 and state so on places like YouTube and Twitch are often mocked for playing an "overhyped and underperforming game like Destiny 2" as it has often been said to me. So it has gained a bad reputation, trolls like to shame others for playing it, and content creators are unwilling to invest time and money into the game when they see no potential return for it. Several of my streaming friends still play less popular games like "Smite" and "Rocket League" over Destiny 2 as a result despite already owning Destiny 2.
There were numerous other reasons given to me by the content creators that I've been conversing with and those that I've personally known for years. These were the two issues that virtually every streamer and content creator that I've contacted over the last 11 months has brought up. I hope that this feedback helps and that Destiny 2 can get back to where I think it really can be.
Thank you in advance,
MalthaelRoS
P.S.: I will be attempting to find a method of forwarding this feedback directly to the Bungie Marketing Department as well.
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