EA, one of the most greedy companies in gaming is actually setting the example for post-launch content. Both Battlefront II, and now Battlefield V, will have no paid for premium content after launch.
Now, I'm sure we are all aware of EA's many issues [i]cough cough micro-transactions and unlawful gambling[/i], but at least they've seemingly done away with paid-for expansions. I think other companies should learn from this, especially Activision and Bungie.
I means seriously Bungie, you think the best way to deliver meaningful post launch content is through a 35 dollar pass. Forsaken actually looks really cool, but the whole annual pass money-grab is very off-putting. Because of this, I think I'm done with the mess that is Destiny.
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At any rate, I think this DLC will be a hard sell for many players. There's players who think the price tag is too high, and they're entitled to that belief. As for me, I'm taking a wait an see approach. I've been burned by throwing my money at the screen in past instances.