Also for me... the phenomenon behind pubg was how accessible it was, I would compare the two companies similarily to how I would between apple and android around the first iphone release. Fortnight had (prior to pubg) almost no mass appeal, it's constituents resembles previous survival craft games in the last 5-7 years, Fortnight does nothing genuinely new or innovative conceptually gameplay-wise. It's recent rise in popularity has solely been the result of the parallel conversation people are having about a particular battleground game. While the team behind fortnight are commendable in their technical and artistic achievements, simply their conception in video game designs are derivative of the trends in video games as they continue to observe other video games. PlayerUnknown's game on the other hand, lacks the substantive look and feel of larger game developers. The fact that this game has reached as many people as it did is surprising, but the game had an affect that Kony did in 2012, as in it made people want to talk about it. The most important factor in making people talk about this game is in it's quintessential game design, conceptually it's deterministic and universal, pubg's biggest contribution to gaming was in it's philosophy of game design: it can only end one way. Going back to my reference of apple and android... I was talking about Android seemingly imitating the iPhone UI in their phones. But since apple was the first to introduce touchscreens to the general consumer at that scale, they simply arrived to the design in the same way that everyone else would have eventually. I wouldn't fault Fortnight as much if it wasn't for the fact that it clearly follows specific design paths so blatantly, it would have been possible to come up with a new design path on a battle royal style game independent of pubg. But they didn't, either because they lack the ability to create new ideas that follow their original design choice in fortnight, or they were simply emulating other game designs in a palatable package. TL:DR: Fortnight copies other games, Pubg had one good idea.