I bought 11 my buddy bought 20. We eached used one. During the 4 hour window I got one exotic he didn't get any. We used another three of coins once again i got one in 4 hours this time he got one as well. There is no noticeable increased chance of getting exotics with these. I'm almost max light and have almost every exotic so it's no big deal for me, buy i feel sorry for people that expect good things from this.
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Pretty sure I read somewhere that they nerfed exotic drop rates so that coin thing will probably bring it back up to what it was before the nerf. I know i've not seen an exotic drop since the patch. RNG. That being said, after the crucible tokens being a let down and (I hear the eververse ones are trash too), did anyone really expect the 3 of coins to do anything amazing? While the tokens came across to me like they just wanted people to use up their bright duct, this looks like a way for Bungie to get rid of some of those shards people are hoarding.