Crucible is in the milestones every week. And every week it has one of the higher level rewards. Why can't some thing else have that spot, maybe even rotate through different game modes. Strikes get no love, meditations get absolutely nothing in the milestones. Why would you put such emphasis on some old Halo rehash bullshit, when you have such a massive amount of better options than -blam!-ing PvP?
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Dude, there's the Nightfall, Raid, and Flashpoint for PVE, what else do you want.