Crucible is in the milestones every week. And every week it has one of the higher level rewards. Why can't some thing else have that spot, maybe even rotate through different game modes. Strikes get no love, meditations get absolutely nothing in the milestones. Why would you put such emphasis on some old Halo rehash bullshit, when you have such a massive amount of better options than -blam!-ing PvP?
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Just play the 3 or 4 games its not that -blam!-ing bad also just because you don't like it doesn't mean many others feel the same way