This is beyond bullshit!
That sparrow looks f*cking awesome, but it's exclusive to UK players who have Virgin Media as their ISP.
As I said, absolute bullshit. What about people outside of the UK? What about the people who live in the UK, but outside of an area covered by Virgin Media? What about Virgin Media households with more than one Destiny player (only one code per Virgin Media account)? This exclusive has so many factors that can render it impossible to obtain purely because of a player's geographical location, and that f*cking sucks.
This sparrow better be released to the rest of us sometime after the promotion ends, otherwise it's just not fair.
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When you think of how bungie has done it before, I doubt that that sparrow will be the only kind of its model. They usually showcase one special type and then make a whole bunch just like it.