Especially when they have to fabricate their personality to be more appealing to their fans..... that does take effort. But not as much effort as it takes a waitress to fabricate an upbeat personality in order to bring you food a restaurant in a way that is appealing to someone. The waitress doesn't get to edit out their "umms" or their "sighs" or their real emotions. They have to do it in real time, in person. Don't be fooled by these content creators. They are a mess just like the rest of us.