"No Man's Sky was the best game I ever played." See? That makes it sound better than it actually was and didn't cost me anything more than if I said "I personally liked it" or "It was pretty fun". [spoiler]Disclaimer: I never played it, never even wanted to, I said from the beginning that it was trash.[/spoiler] The problem you're having here is thinking that making your game look "better than it will be" doesn't really cost more than showing the game for what it is. All they've done is make a couple trailers, schedule a showing of live gameplay on stream, and give us a release date. The only money they could throw at this thing, marketing-wise, is at E3. But are you really gonna pre-order just because they have beanie babies and shirts to sell? Do those have anything to do with telling you the quality of the game? No.