It's a LOT cheaper to have your game streamed by someone with thousands of people watching them than pay for an ad. And believe me, the changes we've seen didn't all come from streamers. This community whines like a kid without a blankey. This community is just as responsible, if not more so, for the state of the game. It makes perfect business sense for Bungie to market the way they have. Much cheaper. Reaching their specific target audience. To be honest, it's the way a lot more AAA games will go soon. Now that may not be what everyone wants or likes, but it's been very successful both at getting the word and message out, as well as saving them thousands of dollars in marketing.