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2/1/2017 3:29:00 PM
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It's a LOT cheaper to have your game streamed by someone with thousands of people watching them than pay for an ad.
And believe me, the changes we've seen didn't all come from streamers. This community whines like a kid without a blankey. This community is just as responsible, if not more so, for the state of the game.
It makes perfect business sense for Bungie to market the way they have. Much cheaper. Reaching their specific target audience. To be honest, it's the way a lot more AAA games will go soon. Now that may not be what everyone wants or likes, but it's been very successful both at getting the word and message out, as well as saving them thousands of dollars in marketing.
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Why, in my day, you wanted ads, you went to someone like Don Draper and he'd sell you a goddam igloo in. Alaska! Seriously though, streamers are not salesmen. Youtubers are not salesmen. The community whines far more than outright sell the game. By all accounts, a lot of their content would discourage any potential buyer from getting the game.
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I heavily disagree with that last one. Free, positive, press is always good. These guys aren't trashing the game. They're promoting it. I can't see how free, positive promotion would discourage someone from buying the game aside from them maybe disliking the person playing. Though I'd argue that wouldn't sway their opinion of the game so much as it would their opinion of the streamer. An ad isn't a salesman either.
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Edited by GhostRydr: 2/1/2017 7:01:59 PMWe'll agree to disagree. Many streamers just broadcast themselves as part of this social media mentality...while playing a game. Our worse, profit from it while carrying people thru activities. Promotion is just incidental and barely at that.
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I'm not talking about ALL streamers though. I'm talking about guys like Gothalion. People with literally thousands of people watching them everyday. Little johnny with two viewers is irrelevant to my point.
