Two different vendors, both offering a theoretically same product, a cheeseburger. You went to Burger King for the extras and then were refused them at McDonalds because of opposing loyalties. The theoretical example is still there. Thing is, when you pay for a game, you don't own it, you pay for the license and all that license entails. This includes all content that you have paid for. When you are told you can't have that, it may not be illegal, but it's the shadiest bullshit this side of the digital decade. Same goes for vendor-specific pre-order bonusses. Either offer the same product and promotions to everyone, or -blam!- off.