I Don't know the exact details of property or name rights but you all might wanna look at this.
[url=http://assets.razerzone.com/eeimages/razer_pages/18205/razer-dreamhack-chroma.png]Razer chroma[/url]
Tell me what you think.
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That would be like a company naming itself food, then destiny adds food consumables, its in no way infringement