Within seconds of looking at DOOM's cover I'm just confused. It doesn't at all capture what the game is. Remember DOOM 1's cover? Badass. A marine stands against an army of demons in Hell. 90% of the story is explained just in that image. If "DOOM" wasn't plastered on it I wouldn't have any idea what game this was.
http://m.neogaf.com/showpost.php?p=194306757&postcount=473
Just check this out. It could be anything. Yes, even bomberman.
Remember seeing the E3 2015 key art?
http://vignette2.wikia.nocookie.net/doom/images/2/23/Doom4Splash.jpg/revision/latest?cb=20150615165506
That looks good. It really isn't that much different, but it looks cool. It pictures a Revenant firing his shoulder-mounted missiles, signifying action and danger, two things DOOM is all about.
Now I'm not all that upset, it's just the cover for god's sake. I'm actually looking forward to the game and have high hopes based on what I've seen from the trailers, but still keeping my expectations cautiously low. I'd just like a quick revision before it ships out.
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That's actually pretty good. Like you said: that cover can go with basically any title.