I think you're lowballing the figure: I imagine the real costs would be much higher. But I still believe that would have fit comfortably into the proposed total budget of $140 million allocated for Destiny's Xbox 360 development: http://www.develop-online.net/interview/revealed-the-huge-promises-and-secret-stipulations-of-the-bungie-activision-deal/0117411
At the very least, for an online-only game, this should have been the first thing discussed in development.
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They did...they discussed what they could get away with. Well before launch i posted on both facebook and twitter to bungie/deej about dedis i got no reply, they only answer questions that make them look good.