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It 'flopped' due to your astronomically high expectations. The game went exactly as EA had planned. People are still buying the game and the DLC packs. In that case, it did not flop. And that's the problem with games nowadays. Triple A publishers are putting out subpar games with massive amounts of DLC, and people are buying them no matter what.
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I didn't have any high expectations, knew it would flop months before release due to lack of content. It is an obvious cash grab with a name that will sell copies. Thing is they planned on turning SWBF into a franchise, ain't nobody going to rush out, buy the next game Star Wars game from E.A. after this mediocre release. Look at the link which shows the player base, it's clear this game failed on so many levels. It has no longevity for an online only game...