For me, Sponsors would be awesome, because maybe it could bring sparrow customization, putting racing decals with companies like SUROS, Häkke, Jade Rabbit, or Tex Mechanica and representing them in the SRL, just like the factions. Not only would it be cool to represent your sponsors, but if you win races, they would get you exclusive rewards, like guns and armor, just like the iron banner. Check out my Hunter, I'm pretending to represent SUROS and Jade Rabbit..cool huh? Anyway guys, hope u find this to be a good idea. Just letting my thoughts out.
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Also, I think it'd be rad if there were some quests the week before SRL S2 where we were cleaning out the area they were going to build the track in. Maybe some public events, like the opposite of Exctraction Crew where SRL workers beam down and you have to fight off enemies as they build stuff. I dunno.