They are to cheap to install some dedicated servers; it will not solve everything but would improve the experience a little; then matchmaking per regions ( Europe, NorthA, etc ); again it will not solve everything, but a little bit from here as well; then fire the damn team responsible for netcode and hire the team who made Titanfall ( and previously MW2 :)) -that was as good as it gets for online experience..
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I understand the wish for dedicated servers, however what we experience right now, has never been on that level. The last patch introduced some serious issues.