Title stays it all
Edit: I love reading all the comments. :)
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Only 13% or so of the playtime (per leaked info-graphics) is spent in PvP. Bungie knows that PvP greatly extends a game's lifespan (people still play Halo 3 online on 360 and it's been almost a decade) but no one is really playing Destiny's PvP. Their solution? Force people to play it and pray to the Allah that some people will become hooked. [spoiler]Most people still hate PvP in Destiny.[/spoiler]