The game would have died a long time ago if the majority weren't "collecting the loot"
That's the whole point of the game
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Collecting loot and progressing are part of the game, but that's different than very specific loot. Additionally, while players (like myself) are quitting due to an in satisfying progression system, that doesn't mean TTK wasn't worth it's asking price, just that there's not enough to keep us active for a long time.