You must not own items that are overpriced in practical sense. The simple argument of don't buy it if you don't want it is valid. Game creativity is funded by business ideals. Deadlines & monetization. Everyone does it different, but whatever you consider fair isn't the same for every consumer or business. You've developed this standard for product and price thinking that all games and content stand in this equal imaginary playing field. They charge what they want for what they provide. You challenge that by not buying it. Who are you angry at? Activision? Bungie? Specific executives? Do you do business?