Bungie must be held accountable as well for not getting the job done at the end of the day. They had a deadline and in order to meet it, they had to sacrifice the story. I can't blame Activision for wanting to get a return on their investment by getting the game out there. If it was my money being lent out, I'd want to see a return sooner rather than later especially considering they have a signed contract and multiple delays were already granted.