Witcher had content that could only be played on a specific day? Cause thats the problem. Not that its coming later in the month but that it will come without warning and you have 24h to get your team and do it.
Havent played Witcher 3 yet, its sitting on the shelve envying all the attention destiny gets.... right next to Dragon Age Inquisition and Metal Gear.
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Witcher 3 did it the right way. Steady, timed release of content is nice, but does casual players (the bulk of your player base) no good when its a one day event and we discover it the next day...