Just because that is how it is now, it doesn't mean that is how it should be. They did it right with TDB and HoW. Why try to force purchases of TTK? Why not let the quality speak for itself, and have that drive purchases?
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Because it's meant to be a transition. As far as I can tell they are doing what MMO companies do all the time. It's a business sad to say. It almost feels as though we have to purchase continues to travel further in a game at the arcade rather than settle with no other lives to help us progress. Yes I know it's a bad example but my point still remains though