I know someone that works there as an executive, a family member in fact....and they did the switch on the digital upgrade to specifically take advantage of those who had invested in the xbox one and the 360. They knew they had enough people stuck with both systems and upgrading so they could squeeze you by the nards and make you pay twice for the same content from the same company. They were actually thrilled with the idea of the new revenue. Some numbers were a little low, so they offset it with this criminal sleazy scheme.