I know that. The difference is advertising. When you go to Netflix.com or Spotify or any other subscription based service, do they not advertise a price per month for usage? When you go to Gamestop or Best Buy or an online store does Destiny advertise a fee per month? You can defend bad business all you like but if any other subscription based service tried this, they'd be facing the same type of backlash. That's why they should just move to a monthly sub fee.