I just don't know what kind o incentive they could give to bring people forward other than saying, "Look, what you're playing now is too outdated to support any further. What you bought back in 2014 is now literally our demo game. The content from hereon forth will be updated with the new stuff, and that's where all of our focus now lies." If people aren't sold by that pitch, I don't think they'd be buying new stuff anyway.
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I think having us all sample the TTK was a step in the right direction. I am not advocating free unlimited access but that bit of time sure convinced me to come forward. Something along those lines like the trial version of destiny. Giving people small samples is better than stripping things away in my opinion.