Between $500 and $600 where I am, and between bills and rent and other concerns not everyone is in a privileged enough circumstance to be able to dump that down on new consoles which haven't yet proven their worth. Which is all besides the point anyway, because Bungie and Activision chose to publish this game on the 360 and PS3. And so if they chose to do that with their software, then they should do their best to support it.