Signed.
After seeing the Japanese add, I cant even laugh at how shitty the American one is.
Who do these adds even appeal to?
EDIT: Lets not make assumptions about musical taste. Any form of popular music would have been inappropriate. Pop, rap, rock... most popular songs.
EDIT 2: Once again, this is not an attack on classic rock or any particular genre. This is about misleading advertising and out of place music in shitty commercials. All the money they spent on it... its trash.
EDIT 3: And actual quality Destiny advert: https://youtu.be/jS1BM9XRgvw
And another decent one: https://youtu.be/clRpcIHpmoY
EDIT: I gotta say, I am amazed how few people get the thread.
The vast majority of the posts on this thread essentially boil down to thinking I am insulting a 70s Rock Band and like Dubstep. As though the entire point of the thread flew over their heads and was completely lost on them. I guess I cant expect less from children.
But I will say this: I was wrong about the advert.
The advert is still an embarassing and misleading schlock epic: money burning on the screen, portraying Destiny as a game of one liners and awesome fist pumping ACTION when in reality, its a very slow moving old school sci fi universe that is highly confusing and has no one liners or bro action AT ALL.
But I thought an advert like this would be completely ineffective. I thought it would be a massive failure around here. But I was wrong, since apparently all it takes is a popular song and some schlock get people excited.
Damn shame that.
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Edited by REXEL: 9/12/2015 12:54:47 AM[quote]Signed. Who do these adds even appeal to? [/quote] *ads* If i had to guess activisions marketing team had a hand in the advertisement. The ad shares too many similar traits that the live action call of duty ones have had (witty humor aspect, classic rock, etc). In regards to song choice, it's to get the attention of an older audience since that music is from that era. The avid gamers parents might tell them about the advertisement, or some gamers who are much older might be influenced to buy the product to some degree. I dont like how led zepplin has been used for the trailers, but in terms of marketing it supposedly helps the product appeal to a wider audience. I personally would rather have had a piece that promotes a more serious tone for the game.