Better than awareness, what if Bungie sold the pink shader for like $5 and all proceeds go to breast cancer research instead? Not crapping on your idea at all. I think it's great actually. I just see an issue sometimes with fundraisers in the name of "awareness" when what we really want is a cure.
Before anyone tries to uber flame me, my wife is losing a very dear friend to breast cancer and my own cousin is in chemo for it as I write this. Awareness is all fine and good but I'd be more than willing to buy the shader if I thought that proceeds would directly fund research for a cure.
So with all that said, it's a great idea. Good to see how amazing this community can be for something positive.
I hope Bungie is paying attention. In fact, I'd fully expect a response from Deej or Cozmo on this one.
If it does come to fruition, I also expect you to propose an "awareness day" and spam the heck out of it. I'd love to see the tower filled with pink guardians in the name of something good:)
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Thanks.