The price is reduced from £40 to £27.50
That would reduce the price so that it is in line with what the usa and the rest of Europe(with euro) are paying.
£27.50 is much more than what Ive usually paid for a Dlc in the past with any game but I will give Bungie the benefit of the doubt that this is an expansion and will contain more than the previous dlcs(which were priced at around £18 each or both with the season pass for £35)
Everything looks good, i want it but im not going to be taken the p!ss out of by paying a higher price than the rest of the globe.
EDIT.
*if its full game worthy why isnt it a full game price in the usa or anywhere else? Why only uk paying full game price
* if its to do with taxes in the uk then where were those taxes when I bought vanilla destiny, why did i only pay £40 and not £63.
also for the Americans who believe it is worth $63 but are only paying $40....put your money where you mouth is, buy the dlc for $40 and send me the remaining $23......il use that to buy ttk....everybody is a winner, destiny get the money they deserve, you get to pay destiny what you think the game is worth and I get ttk........tri-tri-tri triple win. (im not serious)
https://www.change.org/p/bungie-activision-price-destiny-fairly-in-the-uk
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I'm not buying it at that price. I originally planned to buy it, but I've grown less impressed the more they've revealed. I think they should concentrate on selling me [b]Destiny 2[/b] and not losing me completely as a customer. That means value for money now, and a fair price for the DLC. I don't want it cheaper than $40, I just wanted to pay the same as everyone else. I won't enjoy playing it otherwise, I'll just feel cheated. Fair price for Britain or keep it Bungie.