I don't understand how the price others pay influences your decision.
Fair?? No. But if you see value at a price point then buy TTK.
Your decision on every purchase you make answers a question: Is the value > the cost.
English
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No not at £40, I would pay the equivelent of $40. Makes sure you pop into my shop sometime, il remember to raise my prices just for you...ka-ching. I will put an extra 30% on top of what everybody else pays...Il make sure to spread the word so every place you go to does the same
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That is fair - you raise the prices. Maybe I will buy, maybe not. What I won't do is stand around the cash register whining about what other people pay.
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Then you will continue to get shafted....businesses will love you...thanks for coming make sure you come back now ka ching.
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Value is relative, not absolute "My kingdom for a horse" is a classic example.