Isn't God forgiving? I'm a pretty good atheist, isn't it dumb to send me to eternally burn in hell for some things I did in my short 80ish years of life compared to eternity? And what makes you think that your religion is right and every single other one is wrong? And if you only believe in your religion out of fear, question your faith.
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People in hell will continue to sin for eternity, therefore hell is eternal.