At e3 they announced absolutely unreasonable pricing, fans raged. They apologized and fixed it.
Funny thing is that being stupid and then fixing it was better publicity and made them look better than doing it right in the first place would have.
Bungie is doing a bunch of stuff in TTK that they said they would never do. I have to wonder if they really are this stupid or if it is just another "we are stupid and you guys are smart and we listen to you Plz love us" stunt.
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That's what you get when a company doesn't want to pay to beta test their games so they just make the consumer pay them to do it instead.